This is us! - Public awareness campaign launched by CBS
Strapline: Mothers talk, numbers count
Statistics Netherlands (CBS) has launched a campaign to improve public awareness about data. CBS is responsible for collecting data and compiling statistics for the Caribbean Netherlands. It produces statistics on a range of themes such as population, the economy and well-being.
The campaign features citizens explaining why they think reliable figures are important – they help us to plan for the future. This is done based on the theme of population.
Poster campaign
The campaign consists of two parts. A street poster campaign shows a mother with her baby. The strapline is: Mothers talk, numbers count. Because by taking part in CBS research, this mother is helping CBS to shed light on various aspects of her life (including income, health, well-being and employment status).
The population of Bonaire, St Eustatius and Saba is growing all the time. If we have no data on whether the population is growing or declining, it is impossible to plan for capacity in hospitals, homes for the elderly and day-care centers. We need accurate figures to make estimates and inform the public debate. CBS continues to conduct research into many subjects on the island, and needs the support of citizens and businesses to do this. CBS can only achieve this by creating a certain data awareness.
This is us!
This is us! is the second part of the campaign, and will be highly visible on the islands. It is the translation of the theme into numbers. Street posters and an online campaign show how our figures tell the story of the islands’ population. Only when we have these figures can we have an informed discussion about population growth or shrink.
The public awareness campaign is in Dutch, English and Papiamentu.
To find out more, visit: www.cbs.nl/campaign
